Tag Archive | Audio Video Solutions

Get The Most From Your Space with Acoustic Treatments

Open rooms, different materials, random audio placements - so many different elements can create bad sound in a space.

Open rooms, different materials, random audio placements – so many different elements can create bad sound in a space.

Have you ever experienced a room with bad sound? Exaggerated echoes, high-pitch ringing sounds, random noises from equipment in the walls – these sound issues and any others like them can literally create a headache for you in your space.

Thankfully, there are acoustic treatment solutions for every space. Issues can be dealt with and even avoided altogether, if acoustic treatments are well-planned and applied effectively. Read More…

Build Your Brand and Increase Sales Through Audio and Video Elements

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Part of a Westcoast AV Gallery commercial install for Samsung.

High-end Audio and Video elements are a part of our culture. Whether it’s your local Cineplex with its Dolby Atmos surround system, or the neighbourhood mall with the ‘you are here’ display panel. You can’t get away from it even if you wanted to.

The truth is, you shouldn’t try to, especially if you run a B2C (business to consumer) company.

Incorporating hi-end audio and video technology into the relationship with your consumer is paramount. Outside of a personal connection, audio and video elements may be the best tool you have for attracting potential customers, keeping them engaged, and clearly relaying your brand. An easy to use website, attractive marketing campaigns, even the highly valued personal referral; these tools are all important, but if your main point of sale is at the location, then you need to connect with people once they’re in the door.

Related Reading: “17 stats you should know about visual content marketing in 2015” (Hubspot Marketing).

Let’s take a look at a couple statistics:

  • Videos are proven to increase people’s understanding of your product or service up to 75% (‘Digital Sherpa’). Ever wonder why almost every new product you hear about online has some type of introductory video? It’s not just a fad. Hi-end Audio/Video elements are engaging and informative.
  • In a recent study by REELSEO, 82% of marketers confirmed that video marketing had a positive impact on their business. No wonder YouTube is the second most used search engine after Google. 

Related Reading: “Make a great online marketing video with these 5 tips” (entrepreneur.com).

Audio and Video elements, by very nature, are attractive. They connect to our senses immediately because of the bright screen, moving images and the audio that stands out from our surroundings. Using that connection to your advantage can not only mean a new customer, but a more informed and engaged one. Here’s just a few simple ways to make that connection happen:

  • Add a beautiful display in your locations window or just inside the door. Use it to inform people of current sales or even create a playlist of videos related to your brand (SportChek does this well. If you’ve visited a location lately, you would have seen screens throughout the store displaying videos that coincide with their brand.)
  • Install an audio system and create playlists that fits your brand and connects with your ideal customer (Starbucks does this well. They not only play light, easy-listening tunes in their locations, but they also promote the music through the ‘pick of the week’ song download cards).
  • Create your own content and share it on social media and at your location. (Consider displaying social interactions on the displays at your location and use brand specific hashtags linked to different sales or campaigns).
AVShowroom

West Coast AV Gallery’s New Showroom

Once you are ready to include or upgrade Audio/Video elements at your location, we would be happy to help you find the right solution. From beautiful video displays to hi-end surround sound systems, we have the knowledge and products you’ll need to improve your customer relations.

If you haven’t already visited our showroom at 408 Terminal Avenue, we’d love to show you around. You can chat with our staff about your space, and experience some of the products that may be a part of your Audio/Video solution.

You can view photos of past commercial (and residential) installations here.

Seeing is Believing – Why You Should Visit the New Audio Video Showroom

We all recognize great audio and video technology when we experience it. Think about the best concert you have ever been to, or a theatre where you felt apart of the action. Top of the line projection told a story, high-fidelity sound made it come to life, and the experience was memorable. So how do you bring that kind of experience to your own space?

Read More…

What are the SOUND Priorities when Planning a Home Theatre Build? (Part 2 of 3)

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A Vancouver Home Theatre Installation Expert Offers 10 Important Considerations

Welcome back to our Blog!

Last time, we discussed the importance of determining (1) your space and (2) your display before making any commitment to building a home theatre. This time we focus on sound.

 

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What are the Priorities when Planning a Home Theatre Build? (Part 1 of 3)

spaceporthtA Vancouver Home Theatre Installation Expert Offers 10 Important Considerations

Welcome back to our Blog!

There are few things in life more exciting than the mere prospect of having your own private movie theatre at home. The very idea of immersing yourself in a carefully crafted space dedicated to your viewing and listening enjoyment might even be keeping you up at night. As anxious as you may be to get started once you’ve decided to move forward on the project, there is a lot to consider before beginning the build.

Read More…

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