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Build Your Brand and Increase Sales Through Audio and Video Elements

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Part of a Westcoast AV Gallery commercial install for Samsung.

High-end Audio and Video elements are a part of our culture. Whether it’s your local Cineplex with its Dolby Atmos surround system, or the neighbourhood mall with the ‘you are here’ display panel. You can’t get away from it even if you wanted to.

The truth is, you shouldn’t try to, especially if you run a B2C (business to consumer) company.

Incorporating hi-end audio and video technology into the relationship with your consumer is paramount. Outside of a personal connection, audio and video elements may be the best tool you have for attracting potential customers, keeping them engaged, and clearly relaying your brand. An easy to use website, attractive marketing campaigns, even the highly valued personal referral; these tools are all important, but if your main point of sale is at the location, then you need to connect with people once they’re in the door.

Related Reading: “17 stats you should know about visual content marketing in 2015” (Hubspot Marketing).

Let’s take a look at a couple statistics:

  • Videos are proven to increase people’s understanding of your product or service up to 75% (‘Digital Sherpa’). Ever wonder why almost every new product you hear about online has some type of introductory video? It’s not just a fad. Hi-end Audio/Video elements are engaging and informative.
  • In a recent study by REELSEO, 82% of marketers confirmed that video marketing had a positive impact on their business. No wonder YouTube is the second most used search engine after Google. 

Related Reading: “Make a great online marketing video with these 5 tips” (entrepreneur.com).

Audio and Video elements, by very nature, are attractive. They connect to our senses immediately because of the bright screen, moving images and the audio that stands out from our surroundings. Using that connection to your advantage can not only mean a new customer, but a more informed and engaged one. Here’s just a few simple ways to make that connection happen:

  • Add a beautiful display in your locations window or just inside the door. Use it to inform people of current sales or even create a playlist of videos related to your brand (SportChek does this well. If you’ve visited a location lately, you would have seen screens throughout the store displaying videos that coincide with their brand.)
  • Install an audio system and create playlists that fits your brand and connects with your ideal customer (Starbucks does this well. They not only play light, easy-listening tunes in their locations, but they also promote the music through the ‘pick of the week’ song download cards).
  • Create your own content and share it on social media and at your location. (Consider displaying social interactions on the displays at your location and use brand specific hashtags linked to different sales or campaigns).
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West Coast AV Gallery’s New Showroom

Once you are ready to include or upgrade Audio/Video elements at your location, we would be happy to help you find the right solution. From beautiful video displays to hi-end surround sound systems, we have the knowledge and products you’ll need to improve your customer relations.

If you haven’t already visited our showroom at 408 Terminal Avenue, we’d love to show you around. You can chat with our staff about your space, and experience some of the products that may be a part of your Audio/Video solution.

You can view photos of past commercial (and residential) installations here.

Upgrading Meeting Rooms to Current Audio/Video Standards

We’ve all been there. The banquet hall with the sketchy sound system. Meeting rooms without easy to use connections for your devices. Halls with low quality projectors that use the wall as a screen. Or, dare I say it, empty rooms where you’re left to fend for yourself. It’s not what we’d call the ideal experience.

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Ok, so we know you wouldn’t do a meeting here. But this room does relay the same feeling you get when you walk into a room that you know isn’t adequate.

Banquet halls and meeting rooms can create a much better experience through a simple upgrade to their Audio and Video systems. Beautiful displays and projection screens, hi-quality sound dispersed evenly throughout the room, easy to use device connections – these are all upgrades that would be a solid investment. By bringing your meeting room up to current standards, you increase the value of your space and help to create a much better experience for its users.

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As technology continues to advance, the public’s expectations on meeting rooms does as well. For example, walking into a space that doesn’t have proper connections for common devices causes problems and disappointments. Not only are the connections themselves important, but also the quality. Today’s users expect clear, evenly dispersed audio and hi-definition (usually 720p or 1080p) video. Using a random projector because it was on sale at the local office supply store may not be the best use of your money.

Recently, Westcoast AV Gallery was tasked with upgrading the Audio/Video systems for the Harbour Room at the Vancouver Rowing Club’s facility (the room’s primary use is for weddings, banquets and general meetings). As with many established facilities, their system was around 12 years old and needed to be upgraded to current standards. Their needs were probably similar to most places:

  • upgrade current speaker setup to provide higher quality, evenly dispersed audio

  • upgrade current presentation setup (projector & screen)

  • add ability to connect a laptop as an A/V presentation source

  • add wireless connectivity of A/V sources from mobile devices (IE. Smart phones & tablets)

  • add A/V control system with a touch screen wall panel that is easy to operate

Simple needs that most meeting rooms would have, correct? We think so.

After viewing the space and understanding the needs, we planned a solution that included the following:

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The needs and appropriate solution for each meeting room will differ, but the current standards will remain the same. Depending on the primary use of your space and it’s audience, the solution to bring your meeting room up to current standards could be a lot simpler than you think. Whatever the case, you can’t go wrong with upgrading your meeting room to current Audio/Video standards.

At Westcoast AV Gallery, we pride ourselves in offering hi-end Audio and Video solutions. We’d love to help you find the right solution for your meeting room. If you visit our showroom at 408 Terminal Avenue, you could chat with our staff and even experience some of the products that may be part of your solution.

Why do Acoustics Matter in a Home Theatre?

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Your favourite Vancouver Technology Professionals offer expertise & solutions 

Room acoustics indicate how sound waves interact within a room. Every room reacts differently to the variety of sound frequencies, primarily because of the objects in it, and every speaker sounds different when in a different room. When you partner with Westcoast A/V Gallery for a home theatre build, acoustics are a vital component considered as we design and engineer your space…and for good reason.

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Westcoast Audio Video Gallery is Growing!

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And the hunt is on for the most qualified Custom AV Installation Professional in Vancouver (or Beyond)

 

There’s something to be said for having an extreme attention to detail; for having a specialized arsenal of tools ready to tackle the most custom requests; and for being committed to learning so you’re always on top of the latest innovations. If this, and at least 5-yrs experience as a professional installer, sounds like you or someone you know…then we genuinely hope you’re in the Greater Vancouver area (or are willing to relocate) because that’s exactly who we need!

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How Many Ways can Westcoast AV Gallery Enhance Your Business?

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This Vancouver Tech Professional has the Upgrades you need to
become the Business you’ve always imagined

At Westcoast AV Gallery, we certainly enjoy working with residents to help make their home technology dreams come true. That said; what about business? So much of today’s connectivity and automation can be incorporated into your life at the office, not integrating these solutions is taking a chance on clients leaving with the impression that you’re out of touch. When you partner with Westcoast, your modern office guarantees you’ll make the best first impression every time.

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5 Ways Digital Signage Can Help Your Business

 

Westcoast AV Gallery Reads the Signs of Future Advertising

 

Everyone at Westcoast AV Gallery has spent most of their lives as avid technology enthusiasts, yet we are still occasionally amazed at just how far we’ve come in the last few decades. When we were kids, signs were made of nothing but metal, plastic, or neon, and the closest they came to being interactive was sending a teenager up a ladder to update how many burgers McDonalds had served that week.

Now we have digital signage that improves on traditional signs in practically every way. Yes, these signs do cost more up front, but they offer impressive benefits far beyond traditional signage. Whether we’re talking modern LED display boards or more traditional flat-screen monitors, a digital sign can be a tremendous boost to your business.

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Smart Retail Technology Review from CES 2013

The Consumer Electronics Show, the yearly tribute to electronic wizardry, has come and gone. CES 2013 has once again succeeded in generating buzz and unveiling new products and concepts for integrated technology. For this post, we are going to explore new retail product concepts revealed at CES 2013.

What does the future hold for retail technology? Check it out!

Sneak Peeks at the Future of Retail Technology from the CES 2013

  • Forget Wi-Fi: Computer Tables are the New Wave!   Moneual-Touch-Table-PC-588x598The tablet revolution has suddenly splintered. Even as Apple and Samsung struggle to see who can make the smallest feature-packed gadgets, others such as Moneaul are looking to design tablets the size of dining tables or larger! These are currently very proof-of-concept, but the applications of this retail technology for a high-tech venue (such as a café) are remarkable.
  • HAL… HAL… HAL?!?! Speech interaction with your computer is no longer a concept out of sci-fi. Apple’s SIRI system was just the beginning. Voice interfaces are now appearing everywhere. The anticipated time until voice-controlled menu ordering systems become standard for  everything from your television to restaurants to car parts is now months, not years, away.
  •  To App or Not to App? App it! This year, if it can have a touchscreen, it does. And if it has a touchscreen, it will run apps. We’re even seeing products like refrigerators with built-in Evernote app systems. Smart appliances are destined to help both homes and businesses run more efficiently.

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  • Bigger is getting better! Samsung’s gigantic 4,000+ pixel Super-High-Def screens shaking up the industry. They are sure to grab the attention of sports bar patrons who flock to watch the latest event on crystal-clear displays, or that sports aficionado who wants to bring the game home.

Key Takeaway:

With new technologies on the horizon, the technological possibilities for retail stores are endless.

WestCoast Audio Video Gallery has been operating out of Yaletown, Vancouver for the past 6 Years. We are experts in residential and commercial Audio-Video Systems as well as control systems and automation. This includes lighting control. We offer business to business turnkey audio video solutions for designers, contractors, architects and developers.control-4-automation

How Can Digital Signage Help Your Business? 5 Great Features

Even as a group who has spent most of their lives as  avid technology enthusiast,  we still occasionally get amazed at just how far we’ve come in the last couple decades. When we were kids, signs were made of nothing but metal, plastic, or neon, and the closest they came to being interactive was sending some teenager up on a ladder to update how many burgers McDonald’s has served this week.

Now, we have digital signage, which improves on traditional signs in practically every way. Yes, these signs do cost more up-front, but they offer impressive benefits far beyond traditional signage. Whether we’re talking modern LED display boards or more traditional flat-screen monitors, a digital sign can be a tremendous boost to your business.

Five Great Features of Digital Signage

  1. Visual Impact. Whether you’re talking about a bright, high-resolution, animated LED display, or a wall of monitors taking up one wall of your establishment, digital signage gets eyeballs fast. No other form of sign is as easily seen or as eye-catching as a digital sign, especially one playing video, and that means more people walking in your door.
  2. Interactive ordering systems. Forward-looking cafes and restaurants have been experimenting with interactive digital menus, which both cuts down on labor and makes the process more entertaining for customers. This digital signage concept could be expanded to virtually any on-demand sales product.
  3. Infinite message potential. Unlike a traditional sign, digital signage can be updated with any message you want, at any time of day, as many times a day as you need. All it takes is a couple minutes at a computer to completely redesign the board and send a new message to it. This vastly increases the number of people you can reach out to in a day.
  4. Engage customers. Why use standard books and brochures? A phalanx of touchscreen-based tablet PCs makes a great display section that’s fun for customers to play with to boot.
  5. Get social! Digital signage can easily be hooked into social services such as Facebook and Twitter. You could display Facebook wall posts, or keep up live Twitter conversations with visitors on a large display. Digital signage is a perfect way of bringing social media into your business.

At West Coast Audio Video, we have installed screens, av equipment, cabling, for Samsung, Blenz, Wireless Wave, TBooth and have handled the logistics and planning of over 500 stores across Canada!

Key Takeaway: No matter what sort of business you’re in, digital signage makes an impact on your customers and helps make your location a place people want to visit.

Vancouver Commercial Audio Video Integration: First Samsung North American Store

You may have heard Vancouver is the first city to have a Samsung Store in North America, but did you know Westcoast Audio Video Gallery was the company called upon to assist in the commercial audio video integration?

Samsung called the Westcoast Audio Video Gallery team three weeks before the store’s grand opening. Talk about a short window for conceptualization, planning, and installation! With both teams working hard together, Westcoast developed the vision of how the store would operate from a technology integration point of view and then delivered the results.

The first recommendation collaborated on was installing a 3×3 55 inch Samsung Video Wall. 3×3 means (3) 55 inch panels by (3) 55 inch panels for a total display width of 165 inches. The video wall enables for a whole screen viewing or it can be viewed in different sources from different display panels. The display adds a wow factor when first entering the store.  The video wall will be managed by Westcoast Audio Video Gallery on a monthly to bi-monthly basis to keep the content fresh.

Here is a video about the opening of the new Samsung Store in Vancouver. You can also see the stunning video wall installed by Westcoast Audio Video Gallery.

Westcoast also installed three Samsung ES80000 (LED) screens for their product wall and training areas. These screens will help the stores patrons learn about the latest products as well as help them get trained on Samsung devices.

Two zones of audio were installed. One zone is above the Samsung Video Wall. It has the ability to switch audio sources from either the video wall or the stores music. The second audio zone is designated for the stores background music.

For control, Westcoast integrated a Samsung Android using the RTIPanel application. The application provides exceptional control capabilities that  can tie into a Samsung Adnroid device.

Here are some of the specs on the RTI Application

  • Control and receive feedback from audio, video, lighting, security,
    climate, and more!
  • Fully integrate Apple iPad®, iPhone®, iPod Touch® and Android™
    devices into new or existing RTI control systems utilizing an XP
    series control processor.
  • Completely customizable graphical interface.
  • Programmed using same Integration Designer software that is used
    for all RTI products.
  • Supports creation of both portrait and landscape views with minimal
    extra programming required.
  • RTiPanel supports full two-way feedback, including cover art,
    graphics, text, dynamic scrolling lists, and more!
  • Supports local connection via WiFi®, and off-site access via WiFi®
    or cellular data (if available), with automatic switching.
  • Highly optimized for fast connection times.
  • Control system programming stored on Apple/Android devices and
    updates automatically when changes are made.

* An RTI, touch screen keypad was also installed for redundancy in case a back up was needed.

It was a pleasure being apart of the first ever North American Samsung Store in Vancouver.  The project was very challenging, but we enjoyed every minute of it. We hope all the Samsung patrons will enjoy it as well over the years to come.

To visit the new Samsung store, here is the address Metropolis at Metrown, 4700 Kingway, Burnaby. You can also visit their website at www.samsung.com to learn more.

If you have a residential or commercial project that needs technology integration, feel free to give us a call. We have a friendly staff that can give great advice. You can check out our integrated technology photo gallery by clicking here.

 

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