Westcoast AV Gallery Crafts a Custom Solution to Boost Your Business
Create a personal connection with potential customers or clients and keep them engaged with a commercial audio video system. When it comes to your video or audio, it is not all about the content. Clients have come to expect a certain quality from hi-resolution images and hi-fidelity sound. Make sure your Toronto, Ontario business stands out with state of the art equipment easily managed from a custom-designed system from Westcoast AV Gallery. Read More…
Westcoast AV Gallery Designs a Custom System for Your Vancouver Space
Whether you want to upgrade your office boardroom or improve the quality of the audio video system in your 200-seat restaurant, there’s a commercial automation solution just for you. Westcoast AV Gallery takes your goals and budget into account when creating a system that promises to enhance the security and efficiency of your Vancouver business. Read on to see how you could benefit from commercial automation. Read More…
Westcoast AV Gallery Optimizes the Media Distribution in your Vancouver Space
Static advertising is a thing of the past. With physical stores competing with online shopping, it has become a necessity to turn spaces into a comprehensive shopping experience. Companies have adopted new technologies and embraced digital signage as the best way to promote their products. Don’t be left behind! Commercial media distribution does not have to be an arduous or expensive process. Read More…
Have you ever experienced a room with bad sound? Exaggerated echoes, high-pitch ringing sounds, random noises from equipment in the walls – these sound issues and any others like them can literally create a headache for you in your space.
Thankfully, there are acoustic treatment solutions for every space. Issues can be dealt with and even avoided altogether, if acoustic treatments are well-planned and applied effectively. Read More…
High-end Audio and Video elements are a part of our culture. Whether it’s your local Cineplex with its Dolby Atmos surround system, or the neighbourhood mall with the ‘you are here’ display panel. You can’t get away from it even if you wanted to.
The truth is, you shouldn’t try to, especially if you run a B2C (business to consumer) company.
Incorporating hi-end audio and video technology into the relationship with your consumer is paramount. Outside of a personal connection, audio and video elements may be the best tool you have for attracting potential customers, keeping them engaged, and clearly relaying your brand. An easy to use website, attractive marketing campaigns, even the highly valued personal referral; these tools are all important, but if your main point of sale is at the location, then you need to connect with people once they’re in the door.
Let’s take a look at a couple statistics:
- Videos are proven to increase people’s understanding of your product or service up to 75% (‘Digital Sherpa’). Ever wonder why almost every new product you hear about online has some type of introductory video? It’s not just a fad. Hi-end Audio/Video elements are engaging and informative.
- In a recent study by REELSEO, 82% of marketers confirmed that video marketing had a positive impact on their business. No wonder YouTube is the second most used search engine after Google.
Audio and Video elements, by very nature, are attractive. They connect to our senses immediately because of the bright screen, moving images and the audio that stands out from our surroundings. Using that connection to your advantage can not only mean a new customer, but a more informed and engaged one. Here’s just a few simple ways to make that connection happen:
- Add a beautiful display in your locations window or just inside the door. Use it to inform people of current sales or even create a playlist of videos related to your brand (SportChek does this well. If you’ve visited a location lately, you would have seen screens throughout the store displaying videos that coincide with their brand.)
- Install an audio system and create playlists that fits your brand and connects with your ideal customer (Starbucks does this well. They not only play light, easy-listening tunes in their locations, but they also promote the music through the ‘pick of the week’ song download cards).
- Create your own content and share it on social media and at your location. (Consider displaying social interactions on the displays at your location and use brand specific hashtags linked to different sales or campaigns).
Once you are ready to include or upgrade Audio/Video elements at your location, we would be happy to help you find the right solution. From beautiful video displays to hi-end surround sound systems, we have the knowledge and products you’ll need to improve your customer relations.
If you haven’t already visited our showroom at 408 Terminal Avenue, we’d love to show you around. You can chat with our staff about your space, and experience some of the products that may be a part of your Audio/Video solution.
We’ve all been there. The banquet hall with the sketchy sound system. Meeting rooms without easy to use connections for your devices. Halls with low quality projectors that use the wall as a screen. Or, dare I say it, empty rooms where you’re left to fend for yourself. It’s not what we’d call the ideal experience.
Banquet halls and meeting rooms can create a much better experience through a simple upgrade to their Audio and Video systems. Beautiful displays and projection screens, hi-quality sound dispersed evenly throughout the room, easy to use device connections – these are all upgrades that would be a solid investment. By bringing your meeting room up to current standards, you increase the value of your space and help to create a much better experience for its users.
As technology continues to advance, the public’s expectations on meeting rooms does as well. For example, walking into a space that doesn’t have proper connections for common devices causes problems and disappointments. Not only are the connections themselves important, but also the quality. Today’s users expect clear, evenly dispersed audio and hi-definition (usually 720p or 1080p) video. Using a random projector because it was on sale at the local office supply store may not be the best use of your money.
Recently, Westcoast AV Gallery was tasked with upgrading the Audio/Video systems for the Harbour Room at the Vancouver Rowing Club’s facility (the room’s primary use is for weddings, banquets and general meetings). As with many established facilities, their system was around 12 years old and needed to be upgraded to current standards. Their needs were probably similar to most places:
upgrade current speaker setup to provide higher quality, evenly dispersed audio
upgrade current presentation setup (projector & screen)
add ability to connect a laptop as an A/V presentation source
add wireless connectivity of A/V sources from mobile devices (IE. Smart phones & tablets)
- add A/V control system with a touch screen wall panel that is easy to operate
Simple needs that most meeting rooms would have, correct? We think so.
After viewing the space and understanding the needs, we planned a solution that included the following:
- 6 Factor K8 Kevlar hi-power 8” in-ceiling speakers in the cross beams for a clean, hi-performance speaker system
Optoma EH500 1080p Hi Definition HDMI projector (to replace the lower resolution old projector)
HDMI port at podium for connection to the A/V system (for laptops)
Apple Airport Extreme to provide robust Wi-Fi network
Apple TV to allow for screen mirroring from Apple devices
RTI control system with in wall touch panel to power on/off the system and change A/V inputs
The needs and appropriate solution for each meeting room will differ, but the current standards will remain the same. Depending on the primary use of your space and it’s audience, the solution to bring your meeting room up to current standards could be a lot simpler than you think. Whatever the case, you can’t go wrong with upgrading your meeting room to current Audio/Video standards.
At Westcoast AV Gallery, we pride ourselves in offering hi-end Audio and Video solutions. We’d love to help you find the right solution for your meeting room. If you visit our showroom at 408 Terminal Avenue, you could chat with our staff and even experience some of the products that may be part of your solution.
Audio devices engineered by audiophiles. That’s an accurate description of Wadia Digital – a hi-end audio technology company based out of New York state.
Founded in 1988 by a team of engineers from the 3M corporation, Wadia quickly became one of the first companies dedicated to the advancement of high performance digital audio reproduction. Disappointed with the sound quality, design and build specifications of early digital audio equipment, Wadia Digital committed themselves to applying advanced technology to improve the performance of digital audio components. Read More…
Most people have experienced Dolby surround sound – whether it was at your local theatre, or even at home with a simpler setup. Literally surrounded by sound, speakers are placed in front, behind, and on the sides of the listening area. Surround sound is great and does a pretty good job of bringing you into whatever you are watching.
Enter Dolby Atmos.
What It Is.
Dolby calls Atmos “the most significant development in cinema audio since surround sound”. Atmos is not simply the addition of extra speakers, but a shift in how the surround sound system works. Instead of simply surrounding the listening area with speakers, Dolby Atmos is configured to provide a true 360 degree audio experience.
Here’s an example. Have you seen the latest Avengers movie? (It was released in Dolby Atmos on May 1st of this year. If you haven’t, consider this your spoiler alert. You have been warned).
Related Reading: Movie releases in Dolby Atmos
Towards the end of the movie, there’s an epic battle between the Avengers and Ultron and his robot army. Explosions and weapon fire are all around. Fighter jets and other aircraft are flying overhead. Each of the avengers are engaged in battle on different fronts. It’s an action-packed section of the story with a lot going on.
With Dolby Atmos, it’s easy to get wrapped up in the movie as the technology makes the listening experience realistic. Dolby Atmos creates a true 360 degree listening experience where audio elements move within your sound system in correlation to what’s happening on the screen. The helicopter wings beating the air, the explosions all around you, the Hulk smashing things to bits; each and every sound is ‘placed’ where it would be as if you were the person at the centre of it all.
Whatever the content, Dolby Atmos really is the best way to experience audio in your home. With more and more compatible content being released, it’s time to get your system up to speed.
How You Can Get It.
A Dolby Atmos setup does have specific requirements. As a reference, we’ll use the Dolby Atmos 7.2.4 home theatre setup from our 408 Terminal Avenue in Vancouver:
- Blu-Ray player (any player that meets the Blu-Ray specifications is compatible with Dolby Atmos). At the gallery: Marantz Universal Disc player
- Dolby Atmos compatible AV receiver/processor. At the gallery: Marantz Audio Video Receiver
- Overhead sound speakers (two options: ceiling speakers or dolby atoms enabled speakers that will create the same effect). At the gallery: 4 x Paradigm Signature Series SIG-1.5 v.3
- Surround speakers. At the gallery: 4 x Paradigm Signature series SIG-ADP v.3 (2 for the sides, 2 for the rear)
- Front speakers. At the gallery: 3 x Paradigm signature series SIG-LCR 5 v.3 (left, centre and right speakers installed behind the screen). Note: For this option, an acoustically perforated screen (such as the Stewart Cine-V 125” curved screen) is required.
- Subwoofer. At the gallery: 2 x JL Audio Fathom IWS-SYS-2
- As listed above, a 7.2.4 Atmos setup requires 7 speakers, 2 sub-woofers and 4 ceiling speakers. It is possible, however, to achieve Dolby Atmos surround sound with less speakers (5 main floor speakers instead of 7, 1 sub-woofer instead of 2 and 2 ceiling speakers instead of 4).
- Be sure to set your player to bitstream audio.
Here’s a look at the finished product at our showroom:
Traditional surround sound brings audio to the front, back and sides of the listening area. With Dolby Atmos, the audience is hit with sound from all angles, creating the most immersive audio experience to date. Having hi-quality sound is one thing. Becoming a part of the action through a Dolby Atmos surround sound experience is something completely different.
Experience it for yourself at our showroom on Terminal Ave in Vancouver. We’d be glad to help you create the Dolby Atmos experience in your own home.
Have you realized the benefits of automation for your home? I’m not talking about a setup like Tony Stark (Iron Man). Although it’s super cool, a built-in artificial intelligence acting as your do-it-all butler is probably not possible just yet.
Unlike Iron Man’s equipment, the home automation technology that we offer at Westcoast AV Gallery is made for you. It’s easy to use and offers a lot of benefits.
When most people think about home automation, the conversation seems to revolve around simple environmental controls like lighting, heating and air conditioning. Although these areas are very helpful, they only scratch the surface of what is possible. Read More…
Looking for speakers that sound and look amazing? The Prestige series from Paradigm has you covered.
As part of their reference collection, the Paradigm Prestige series offers bookshelf and floor-standing options. When it comes to power, they range in maximum input power from 90 up to 240 watts. (Westcoast AV Gallery’s new showroom at 408 Terminal Avenue in Vancouver has the 75F and 95F models on display.) Read More…